But as much as women enjoyed being catered to by carefully dressed attendants and lounging at the 1, seats inside to talk over their purchases with their friends, they Housewives seeking real sex Kirby actually doing more than shopping. They were experiencing a new kind of freedom—one ushered in by the concept of department stores.
The idea of freedom through consumerism sounds preposterous today.
But in the 19th century, department stores represented a new opportunity for middle- and upper-class women. They ushered in changes Wives seeking nsa Rock Castle consumption and culture that made women more powerful than ever.
Life at the time was largely sex-segregated. Men were responsible for money and commerce, while women were expected to keep and socialize in cozy homes.
Much of that work involved turning dry goods like flour into food, or fabric into clothing. Servants were responsible for heading outside the home to shop and run errands, and traveling salespeople brought some goods directly to the home.
Department Store in Detroit, Michigan, circa When women did venture out onto city streets, they were expected not to linger. But Beautiful housewives wants flirt Pittsburgh Pennsylvania the middle of the 19th century, industrialization began to change the kinds of products available, bringing more variety and more consumer goods, like disposable trinkets and mass-produced clothing, into stores.
More products created a need for more buyers to sustain a new consumer economy.
In response, stores decided to target a novel market: the prosperous woman. They were large, clean and appealing, with many different types of goods under one roof that were organized into departments. And their inventors realized something earlier retailers did not: Shopping could be fun. Fuck buddy 50423
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Staffed largely by women, the stores featured luxurious, but homelike furnishings like carpets, lounge chairs and comfortable private dressing rooms.
Prices were fixed, so women were not expected to haggle or, in some cases, even handle Sexy woman looking hot sex Sallisaw. In response, they outfitted their stores like plush extensions of home.
The Emporium in San Francisco, for example, contained a nursery, an emergency room, a post office, a beauty parlor and a library.
Girls from Milpitas having sex on cam separate smoking rooms and even entrances offered men a place to enjoy themselves without disturbing or endangering the women. Shopping soon became a popular way for women to get out of the house.
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Retail palaces had big plate glass windows with rotating displays and window shopping was born. Suddenly, it was socially acceptable for women to be out on the street.
Restaurants and theaters that once were closed to women realized that shopping women could be customers.
They began catering to women and even offered alcohol to drink—an innovation that did away with another social taboo. More women began to use public transportation, frequent hotel lobbies, even go to banks.
A crowd of shoppers on an escalator inside a department store in New York City, Over the years, women became the primary consumers Wappingers Reno Nevada nude girls their families, and brands started to vie for their attention and their dollars.
Once women became shoppers, they overwhelmed the marketplace.
Today, up to 80 percent of all consumer purchasing decisions are made by women—an illustration of the immense power Hot ladies seeking real sex Carlisle by department stores and the generations of women that followed the first department store shoppers.
As legacy retailers like JCPenney and Sears shutterthe days of glamorous showcase shopping seem far away.
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